Create a Flic app market/showcase
This would be a show case for apps created to use the Flic buttons. They would still be kept on the Apple or Android app stores. The showcase would contain a link to the app store. The growth of the Flic market will be greatly stimulated by encouraging developers to write apps that use the buttons. For this they need visibility, encouragement and recognition. A Flic app showcase will go a long way towards achieving this.
The availability of apps was central to the success of IOS and Android. This will also be true for Flic. So a large effort must be put into attracting, supporting and encouraging developers.