A bridge to connect flic to the web/cloud
Somethings like the bridge of lockitron (http://help.lockitron.com/article/100-how-does-bridge-work):
flic -> bridge -> web/cloud
so you don't need to have the phone with you.
The Flic Hub can now be pre-ordered and works just like this. It’s a bridge to connect up to 64 Flic buttons to WiFi.
There is another post that suggests this for apple TV functioning as a bridge...
A bridge for only flic buttons seems overkill, I would like flic to be useable without my phone but not with it having its own bridge like philips hue, why not integrate it with a smart home hub that has bluetooth, so I can have all my devices in one place without having 1000 of bridges.