Be able to start Google maps as navigation on iPhone so you can get decent traffic info. My plan (I have it on Android) is to have a button in the car which with one press navigates home and with two to work so I can avoid queues.

Integrate directly with Wink Hub to give access and control even when phones or computers are not nearby.

Flic of the wrist!
Can always think of tricky situations in public or at work where you can't take your phone out that you want to record audio such as college lecture, meeting, audio note or potentially litigious conversation (hopefully not).
With flic you could be ready for those moments! Use the clip to attach it to the inside of your cuff, watch or bracelet and with one press it records and with two it stops. Would also work great with IFTT (Which everyone should vote for!) to save audio recordings to the cloud storage when finished.

Open Google app and start listening. I would use this in the car very often

Please make Flic compatible with Zello. http://zello.com/

A single push sends a "heavy traffic" condition report through Waze.

Press the Flic - the Phone send an emergency message to different people with the GPS-position. A call to the same people to hear the person in need to care.

Great while driving :)

Select one specific contact / phone number that should be called - perfect for calling e.g. your SO.

You could now turn on everything with one button which is near your couch, or switch off table light from your bed.

I'd like to set it up with onlinepizza so that it orders my favorite pizza and gets it delivered to my front door

I want to be able to press Flic to set a certain color in a whole room. Double click to set another color and hold to turn everything off.

The sliders look visually clean for the UI, but user experience wise, it is rendered useless because of having to guess if i hit 2700K or is it 3200K?
Did I get 50% brightness or is it 70%?

Complete harmony hub home control, with the ability to define activities, like the one you define on the remote. Pair flic and hub directly and be able to configure flic functions throught de harmony app.

I tried making the browser open remote:// but it required the url to start with http :(

If i could just go to a url scheme it would be very powerful!

The Crownstones power outlets (https://www.kickstarter.com/projects/dobots/crownstone) also work with Bluetooth Low Energy, and also with the Homey. This means you can control any socket from buttons you stick anywhere!

turn off all lights appliances ect, that could be integrated with home automation platforms. Example: you are leaving the house, and don't want to run upstairs to check and see if you turned off the flat iron for your hair in the bathroom, so press your flic button you have placed right next to your door, signaling home automation outlets, lights, appliances, ect, to turn off.

I would be great if I could use Flic to turn pages in the Amazon Kindle app (for iPad), so I don't have to move my arm while reading in bed any time I need to turn a page. With Flic I could just lay in bed, put the iPad anywhere I want and click to turn - would be uterly awesome! (Probably needs an extension for the Kindle app...)